selected Industry Experience

Industry experience

Prior to the academic career, Sangah worked 10+ years in marketing and data analytics as an industry leader featured in articles, written white papers, and gave invited talks. She held a Sr. Partner, Director, Head of Insights & Analytics role for the largest media company in their headquarters.

Selected Industry Awards

CLIO Awards, 2019

Sports - Branded Entertainment & Content, Silver

Role: Analytics Director
Branded film campaign featuring six rookies in football who consider life after football and how to redefine retirement.

Shorty Awards, 2015

Technology - Humor, Bronze

Role: Analytics Manager
Event-based (April Fool's day) social campaign aimed to increase awareness of product features and offering.

W3 Awards, 2014

Website Features - User Experience, Best in Show

Role: Lead Analyst
New website launch with a new product enabling customization.

W3 Awards, 2014

Website Features - Structure and Navigation, Gold

Role: Lead Analyst
New website launch with a new product enabling customization.

Webby AwardS, 2014

Social - Native Advertising Campaign, Honoree

Role: Lead Analyst
A new customizable product launch campaign with a stand-alone landing page and flexible user experience.

InViteD Talks

Digital Analytics Association New York: Women in Analytics (Panelist), New York, NY, March 2019
Solix Empower Conference: Logical Data Warehouse (Panelist), New York, NY, January 2019
Digital Analytics Association New York Symposium: Regression with Excel (Speaker), New York, NY, May 2018
- Presentation material
Marketing Evolution Experience: Holistic View of Attribution (Speaker), Las Vegas, NV, June 2018
eMetrics Summit: Customer Lifetime Value in a Machine Learning World (Session Moderator), New York, NY, November 2017
Advertising Research Foundation: Women in Analytics (Panelist), Chicago, IL, December 2016

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